Adverts and Labels

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This page attempts to attract all those "label obsessed" people and advertisers and their 'magicians'.

Firstly Advertising:

Because there are so many adverts everywhere we go these days, I became aware how much I was being bombarded. After the first thought "Oh Sh*t not another advert" - my second thought was "Have I ever been 'persuaded' by an advert??".

The answer is "yes":

I bought a pair of sunglasses, from one of those TV adverts "Phone this number now, to receive..." - honestly it was late at night and I was a bit peed;

I liked the Renault 25 advert on TV, and never bought a new one - but did buy a second-hand one years later - I'm sure it influenced me - but I guess never helped Renault in any material way;

I bought my first watch - an Omega, because I saw it in a shop window (no doubt advertisers and their magicians will claim that that is advertising);

I do try to watch/listen to TV/radio programmes that appeal, and that I am aware of only via their promotion;

Still trying to remember other purchases.....

Now, what I hope is happening here - is:

That advertisers and their magicians are taking on board, the fact - that I have bought - because of advertising - ONLY 4 times in nearly 60 years of life

And more importantly, for employers/hirers of advertisers and their magicians, that "your message doesn't get through, so save your money" - stop bombarding us!

So here is some non-advertising to draw attention to how adverts did not inspire me - this should also add some "high-value names" to my web-site (method in the madness!!):

	I have never bought Shell, Exxon, BP, Mobil or any petrol, other than because of nearness of the petrol station, or price;
	Sports-shoes (Nike, Addidas etc) do not get bought by me, because of their name, but because of fit/price;
	Airlines (British Airways, Lufthansa, KLM, Cathay Pacific, Singapore Airlines etc..) get chosen (usually by the Travel Agent), or because of price/schedule;
	Food & drink get selected on the basis of routine and availability (e.g. Digestive biscuits don't have to be McVities, Tea doesn't have to be Liptons, Porridge doesn't have to be Quaker Oats, Soup doesn't have to be Campbell's, Bread doesn't have to be Hovis, Vodka doesn't have to be Smirnoff or Absolut etc..);

I do recognise, that when I go out to buy (say a TV), my long and short lists will include only those makes I have heard of (Sony, Panasonic, JVC, Aiwa, B & O etc..) so perhaps that is the role of advertising - not to make us buy - but to make us include in our list of possibles??

My conclusion is..... there's too much advertising, for such a small role.

Secondly Labels:

Now these really annoy me on occasions. Labels on tin cans and general supermarket purchases are OK'ish (ingredients and nutritional info are often confusing from brand to brand), no - what I'm railing against - are labels on/in clothes!! I go to the extreme of cutting them out of most new purchases.

I'm not having a go at those people who purchase more for the Label Name, than for the product (I remember once seeing a guy walking down the street with a very smooth looking suit on, with "the label" still attached to the wrist of the jacket sleeve), I'm objecting to the things being attached in stupid places - AND possibly being made out of uncomfortable material. Especially Shirts... those labels at the back of the collar.... Out!! They itch, scratch and generally make the shirt uncomfortable. Also labels attached to the side seams at waist level - also irritate... out!

Whilst at it, I may as well have a side-swipe at people who end up looking like walking advertising hoardings - fine if they want to wear shirts, jackets, trousers, shoes etc with company/product names emblazoned all over them like the Formula 1 drivers do (they're doing it because they get paid to do it) - but I think (I may be wrong) that people don't realise what a service they are doing "the advertisers" AND (by buying the shirt etc..) THEY ARE PAYING TO DO IT!!

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Last update - September 8, 2009 - email to djmikecurley@gmail.com